![]() Indeed, Chinese businessment assimilate a good ranking on a search engine with a good reputation. By increasing your ranking on any given keywords, you will position yourselve as a well-known company. Indeed, most Chinese companies will not do business with you if they do not know you. SEO techniques, whether on Qihoo or on Baidu are paramount when you want to enter the Chinese market. The importance of this search engine is rapidly increasing among Chinese consumers and now is China’s second largest search engine. Qihoo 360 is not a tool that marketers should skip. Thank to SEO and PPC techniques, your website will be well situated on Qihoo 360 and users will be able to find your website, your products and services and therefore, purchase them. For example, if a user types on the search engine the keyword that you have chosen and you have the highest bid for that keyword, your ad will appear in a better position than your competitors. However, more marketers can choose the same keyword as you and pay more. Using PPC, marketers are able to select the keywords for the ad and choose the prices they are willing to pay per click. Websites with better visibility on the search engine will receive more visitors. In China, SEO plays an important role because there is a significantly correlation between the search of the consumers into the search engine and the result page. Search Engine Optimization (SEO) is a tool to improve the visibility of your site on the search engine result pages. However, the same as Baidu, companies must develop SEO and PPC strategies in order to improve their visibility in this search engine. Qihoo is the second largest search engine used in China and therefore companies must keep in mind this tool in order to increase their presence and visibility in China. ![]() At the same time, Qihoo launched the Haosou mobile search app that is only available for Android. Recently, Qihoo 360 has renamed its search engine to. During the fourth quarter of 2013, the online ad revenue increased more than doubled compared to 2012, representing $142.4 million, as reported by Qihoo 360. Qihoo looks to expand its business, by building a better search advertising sales network and increasing its base of search advertising revenue. ![]()
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